Nakajima-operated flagship stores can be found in New York City, NY, Ala Moana, HI, San Francisco, CA, Las Vegas, NV, Costa Mesa, CA, Orlando, FL, Chicago, IL, Garden State, NJ, and Houston, TX.Įach Sanrio Boutique store offers a wide range of products featuring Sanrio characters including stationery, clothing, cosmetics, accessories, home furnishing, toys and candy. Corporate stores are owned and managed directly by the company while licensed stores are owned and operated by individual store owners in the region.įlagship stores are Sanrio Boutique stores over 1,500 square feet (140 m 2) that offer a wide selection of Sanrio merchandise, including limited-edition and collector items, specialty products from Japan, “Sanrio Luxe” branded high-end items, and select licensed merchandise often not found in other Sanrio Boutiques. Typically 1,200 square feet (110 m 2) and in major metropolitan malls, Nakajima oversees 2 kinds of Sanrio Boutique stores. In 2020, Nakajima Japan head office was moved back to Kameido. In the Western Hemisphere Sanrio character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over Sanrio Boutique stores. Today, over 50,000 Sanrio-branded items are sold in over 70 countries around the world. Sanrio, best known for icon Hello Kitty and home to many more characters including Chococat, My Melody, and Keroppi, celebrated its 50th anniversary in August 2010. Today, Nakajima USA is Sanrio’s principle licensee and its primary partner for the Specialty Retail Channel in the US. Nakajima USA currently assumes responsibility for the US boutique and retail stores business to include 49 independently run Sanrio stores, 47 Nakajima USA corporate-owned Sanrio stores, and the wholesale gift business to include 2000+ accounts nationwide.
Sanrio plush license#
Ltd., expanded its license to Nakajima USA to include all categories of products for US Sanrio Boutique Stores and specialty gift retailers. Begins license contract with Sanrio.ġ991: Trade name changed to Nakajima Corporationġ996: New organization with the new CEO Shinji Nakajima begins Related Company: Partner Corporation, Nakajima USA, Inc.ġ919: Founder and CEO Koichi Nakajima started celluloid Toy Plush in Kameido, Koto-ku in Japanġ945: Office moved from Kameido, Koto-ku to Chuo, Edogawa-ku where it is currently locatedġ953: Company organization changed to corporationġ953: Start producing inflatable vinyl toysġ959: Trade name changed to Nakajima Seisakusho.ġ962: License contract with Walt Disney Company, produced floating ring, floating boat, and kids poolġ986: New head office building at 1-7-8 Chuo Edogawa-ku establishedġ988: Founds partner corporation Nakajima USA.Employees: 75 in Japan 360 in the United States.The stores division, sales, marketing, finance and operations are based in Los Angeles, while warehouse facilities, customer service, credit and merchandise control and based in San Francisco. Nakajima USA operates in Los Angeles and San Francisco. Nakajima USA has produced and distributed lifestyle products for brands including Angry Little Girls, Harajuku Lovers and Sesame Street.
as well as the company’s signature characters. A seasoned company in the design and manufacture of licensed plush, collectible and seasonal toys and gifts, Nakajima USA currently produces and distributes a wide range of lifestyle products under a master license agreement for Sanrio Inc. It is a wholly owned subsidiary of Nakajima Japan, a family run company founded in 1919. Nakajima USA, Inc., is an American toy manufacturer, founded in 2000.
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